Companies all over the world have switched to colorful printed packaging instead of the traditional plain packaging. There are many reasons behind it. One of the main reasons for printed packaging becoming so popular is, they can serve as an advertising tool and help cut the costs of an advertising campaign to a certain extent. Thus, printed packaging not only contains your products and protects them but can also work as a marketing tool for your other products as well.
Advantage over an unbranded product
Custom printed color packaging can be a huge advantage as far as branding a particular product. This holds true especially in a retail market where the competition is very intense. Companies can use the space on the carton to provide vital information on the product or products that a company manufactures as well as grabbing the attention of the customer. Apart from drawing the customers to a company location, printed packaging also helps in creating brand awareness and promotes the company to their target audience.
Introducing new products
If you want to introduce a new product into the market, a custom printed carton can help promote a similar product that a customer has ordered. This will help target customers that you know already have an interest in a particular type of product.
Increasing the value
The type of printed packaging used and the style of printing can even help the customer to identify the value of the product. A rich looking and colorfully printed package can create a positive impact on a customer’s mind and capture their attention even if the product is new to the market.
Sending a message
Apart from using printed packaging as a promotional tool, you can also use the space on the package to print a message that you want to communicate to customers. It may be a message about a new product that is going to hit the shelves soon, or it may be a message about creating social awareness.
Advertising in prime locations
If you are worried about the cost of printed packaging and have a limited budget, then use them only in the prime locations where you think they will get more exposure, and for the rest of the locations you can opt for standard package.. This will help you to be under your budget and yet reach the potential customer.
Printed packaging look fresh
This is yet another advantage of a custom printed package. Since the products are shipped or transported to various places, ordinary packaging may look spoiled and dull, whereas custom packaging continues to look fresh and remain attractive even after extensive shipping and handling.
Custom printed packaging has a lot of benefits and can serve you as an additional sales person. It can play a huge role in marketing your product and reaching out to target customers.
If you need help with a custom print project, talk to one our Color Printing Specialists — Â Christie, Krissy or Paul — at 757-545-7675 or color@hackworth.co.