Whether you are just starting in business, or trying to reach out to more customers, you are going to need a stylish and effective business flyer. The two primary functions of a flyer is to communicate information about the business – offers, discounts, events, and to attract attention of customers. Sometimes, people might disregard a business flyer that is handed to them but making it look incredible will go a long way in attracting attention. Here are some quick tips in designing an effective business flyer.
Function, Not Form
Before getting too creative with your flyer, make sure that people would actually consider picking up and reading your flyer. Valuing function over form is important since people will look for relevant information on the business flyer before appreciating the art and creativity of how it is designed. Whatever it is your advertising, the information must be concise and striking for it to be effective. A few points must be recognized when designing a flyer with function:
- Prioritize important information
- Contact details like phone number, website, and email address must be easy to read and accessible to the eyes
- Do not put long paragraphs and provide concise information
Be Direct
Simplicity is the key. In some instances, designing a flyer with a rainbow of colors and a wild cacophony of fonts does not resonate well. You have to value the substance of your flyer without sacrificing your overall design. A minimal themed flyer works well in this way as it can deliver the message of the business flyer while maintaining a sleek, subtle, and calm aesthetic throughout. Stick to colors that look professional to the eye like gray, white, and black with an accent of an appropriate bold color of your choice. Be careful with color choices and combinations for it can easily wander into bland territory. Simple graphics will also add a sophisticated visual element to your flyer.
Color, Color, Color
We already emphasized the importance of color choices and schemes in designing a flyer. Should you go for a more calm color palette or go for striking and bold colors? Selecting an effective color palette in designing a business flyer can go a long way if done right. Aside from images and typography, the color of a flyer is a key element in determining the mood or personality of your business.
There are a lot of possibilities in color choices when it comes to designing flyers. A classic combination would be the black and white combo. It has a clean, minimal yet striking look when contrasted with a bold color. Some colors have moods associated with them; blue can have a calm and serene effect to the readers. Citrus colors like yellow or orange leaves a bright and energetic mood. Purple and violet often gives a royal or elegant feeling to the flyer. Color choices and palettes have a great effect in designing a professional flyer.
Need help with design? Not a problem. We have four full time graphic designers here to assist you. Call us at 757-545-7675 or email us today.