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		<title>7 Reasons Your Website Needs a Redesign in 2021</title>
		<link>https://www.gohackworth.com/7-reasons-your-website-needs-a-redesign-in-2021/</link>
					<comments>https://www.gohackworth.com/7-reasons-your-website-needs-a-redesign-in-2021/#respond</comments>
		
		<dc:creator><![CDATA[Hackworth]]></dc:creator>
		<pubDate>Tue, 15 Dec 2020 12:31:44 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[responsive website]]></category>
		<category><![CDATA[website design]]></category>
		<guid isPermaLink="false">https://www.gohackworth.com/?p=10002</guid>

					<description><![CDATA[<p>Two decades into the golden age of technology and information,&#160;we are all aware that the internet is one of the best means of marketing. Websites have now been the primary source of such marketing activities over all this time. Whenever we want to know more about a business or a brand, the first thing we [&#8230;]</p>
<p>The post <a href="https://www.gohackworth.com/7-reasons-your-website-needs-a-redesign-in-2021/">7 Reasons Your Website Needs a Redesign in 2021</a> appeared first on <a href="https://www.gohackworth.com">Hackworth</a>.</p>
]]></description>
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<p class="wp-block-paragraph">Two decades into the golden age of technology and information,&nbsp;we are all aware that the internet is one of the best means of marketing. Websites have now been the primary source of such marketing activities over all this time. Whenever we want to know more about a business or a brand, the first thing we do is go and check out the website of the same.</p>



<p class="wp-block-paragraph">In today’s market, we recommend that whether you are just starting out or already have a successful company, you must invest in your company’s website. If you already have a website, then maybe 2021 is the year for revamping it. At the end of the day, the focus of a good website is about engagement, functionality and a design that contributes towards the ultimate goal of your business growth.</p>



<p class="wp-block-paragraph">If you want to learn more about the same, keep reading! Make sure that you go through each one of them and see whether a redesign for your website is in order.</p>



<p class="wp-block-paragraph"><strong>1. Make it in line with a clear and proper marketing strategy </strong></p>



<p class="wp-block-paragraph">When designing a website, always keep in mind the strategy for marketing that you want. It is important that your design reflects the same.  If it isn’t already, it’s time for a redesign.</p>



<p class="wp-block-paragraph"><strong>2. Make sure that it generates leads and inquiries</strong></p>



<p class="wp-block-paragraph">The most important purpose of your website is to generate leads and inquiries. If it fails to do so, you are in dire need of revamping your website.</p>



<p class="wp-block-paragraph"><strong>3. Make it&nbsp;more user-friendly </strong></p>



<p class="wp-block-paragraph">The fact is, 88% of users turn away from a business when they find their website to be tough to understand or handle. Today in the world of thousands of websites, to set yourself apart, we recommend that you design a user-friendly website. In order to make sure that people are apprised of the services or products you provide, you must invest in redesigning your website to make it more user friendly.</p>



<p class="wp-block-paragraph"><strong>4. Make sure it is listed on Google </strong></p>



<p class="wp-block-paragraph">For a local business that is not listed on Google search, things can get pretty tough. Make sure that your website is listed online in order to generate better and effective leads. Good quality content is only going to work if people are able to view it. Hence, a well-optimized website is necessary.</p>



<p class="wp-block-paragraph"><strong>5. Make it 100% mobile-friendly </strong></p>



<p class="wp-block-paragraph">You need to make sure that your website is compatible with various screen sizes. In case you fail to do this, the same may become unresponsive when opened on mobile phones or tablets. You must simplify your website so that it&#8217;s easy to post new content. Your job does not end with just designing and publishing your website, it is a continuous process that requires your attention.</p>



<p class="wp-block-paragraph"><strong>6. Make it extraordinary </strong></p>



<p class="wp-block-paragraph">Your website should be extraordinary. How do you make it extraordinary? Well, the first step is to make sure that you curate it in a way that reflects your ideology best. Never copy from other websites. Don’t go for stock photos and invest in adding original images to your website, if you can. Originality always is a great way to make things extraordinary.</p>



<p class="wp-block-paragraph"><strong>7. Make it an apt fit for your brand </strong></p>



<p class="wp-block-paragraph">A website must be a good&nbsp;fit for your brand image. Choose the right kind of color scheme and various other designing aspects that reflect the brand you own!</p>



<p class="wp-block-paragraph">Never hesitate to introduce changes to your website even if it means investing more money because the result is going to be absolutely worth it. You can redesign your business website to increase functionality, update tools, or create a new design from scratch. Routinely checking the performance of your website is an effective habit and is sure to make your online presence robust. Always remember that your website is a means of communication, making it easier for you and your readers to communicate with each other.</p>



<p class="wp-block-paragraph">Hackworth Marketing is here to help you with your requirements when it comes to <a href="https://www.hackworthmarketing.com/web-design/"><u>website design</u></a>. We are a trusted brand for website design and assure you that our team of experts will ensure that you get the best services there are. We help you optimize&nbsp;your website&nbsp;for search engines so you get the best leads. We aim to build a correct&nbsp;brand image for your business.</p>



<p class="wp-block-paragraph">If you have any more questions regarding a complete review of your website or to redesign&nbsp;your overall web presence, reach out to us and our team will get back to you!</p>
<p>The post <a href="https://www.gohackworth.com/7-reasons-your-website-needs-a-redesign-in-2021/">7 Reasons Your Website Needs a Redesign in 2021</a> appeared first on <a href="https://www.gohackworth.com">Hackworth</a>.</p>
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			</item>
		<item>
		<title>5 Small Business Print Marketing Tips for the Holidays</title>
		<link>https://www.gohackworth.com/5-small-business-print-marketing-tips-for-the-holidays/</link>
					<comments>https://www.gohackworth.com/5-small-business-print-marketing-tips-for-the-holidays/#respond</comments>
		
		<dc:creator><![CDATA[Hackworth]]></dc:creator>
		<pubDate>Sat, 14 Nov 2020 04:43:24 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[holiday printing]]></category>
		<category><![CDATA[holidays]]></category>
		<category><![CDATA[print marketing]]></category>
		<guid isPermaLink="false">https://www.gohackworth.com/?p=9986</guid>

					<description><![CDATA[<p>The holiday season is almost here and needless to say, the holidays are the best time of the year for business owners everywhere to improve and widen their reach as well as boost their sales. One of the best ways to reach out to more people, especially your target audience is by making use of [&#8230;]</p>
<p>The post <a href="https://www.gohackworth.com/5-small-business-print-marketing-tips-for-the-holidays/">5 Small Business Print Marketing Tips for the Holidays</a> appeared first on <a href="https://www.gohackworth.com">Hackworth</a>.</p>
]]></description>
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<p class="wp-block-paragraph">The holiday season is almost here and needless to say, the holidays are the best time of the year for business owners everywhere to improve and widen their reach as well as boost their sales. One of the best ways to reach out to more people, especially your target audience is by making use of various holiday marketing options.&nbsp;One of the most important channels being print as its return on investment is up to 13:1, which is huge!</p>



<p class="wp-block-paragraph">To that end, we have compiled a list of 5 print marketing tips for the holiday season, to make sure you enjoy a very lucrative end to your business year. There are plenty of marketing strategies you can make use of during the holidays. Here we go!</p>



<p class="wp-block-paragraph"><strong>1. Organi</strong><strong>z</strong><strong>e a Special Event for Your Target Audience and Send them Personalized Invites </strong><strong></strong></p>



<p class="wp-block-paragraph">Depending on your field of work, inviting people, especially your target audience to a special holiday event to showcase a new product could be a great way to boost your sales, spread the word about your brand, and build your&nbsp;reputation as a company. And what better way to invite your customers to this event than by sending them personalized print invites!</p>



<p class="wp-block-paragraph"><strong>2. Make Sure You Include a Special Offer for First-Time Customers</strong><strong></strong></p>



<p class="wp-block-paragraph">More often than not, approximately half of your target audience will try out a&nbsp;new product or service, because of a print ad sent to them in the mail.&nbsp;This&nbsp;is why the holiday season is the perfect time to introduce special offers for first time customers to draw them in.</p>



<p class="wp-block-paragraph"><strong>3. Have Clarity Regarding the Different Kinds of Print Material You Would Like to Distribute</strong><strong></strong></p>



<p class="wp-block-paragraph">It is crucial&nbsp;that you know and have&nbsp;clarity regarding the kinds of print material that you would like to distribute among potential customers. Some of the most preferred print materials&nbsp;for advertisement are door hangers, catalogs, brochures, inserts, postcards, and booklets.</p>



<p class="wp-block-paragraph">Print marketing is regarded as one of the best means to bring in customers and it’s still the cheapest. The most overlooked advantage is that print marketing creates digital traffic and interaction between potential clients and your website.</p>



<p class="wp-block-paragraph"><strong>4. </strong><strong>Personalized</strong><strong>&nbsp;Communication with Your Loyal Customer Base</strong><strong></strong></p>



<p class="wp-block-paragraph">The aim of marketing is to keep your loyal customers happy while drawing in new customers. The best way to communicate with your loyal customers is by making them feel special by sending personalized notes and customized cards. The key to an effective customized self-service experience lies in planning and organizing your potential content.</p>



<p class="wp-block-paragraph">Always analyze your previous support requests and interview your agents to determine the most important topics to cover.</p>



<p class="wp-block-paragraph">Whether your small business is in the physical or digital world, personalized customer service is about tailoring the experience to the needs of the individual client and decreasing the effort on their side.</p>



<p class="wp-block-paragraph"><strong>5. Advertise in a Manner that Appeals to and Draws in Last Minute Shoppers</strong><strong></strong></p>



<p class="wp-block-paragraph">Last-Minute Shoppers are something that a lot of brands neglect to tap into, which is a huge mistake,&nbsp;as they contribute to more than a quarter of the holiday sales. The best way to get their attention and draw them in is by advertising your product with catchy taglines such as “for the one who already has everything they need” or “the best gift”, etc.</p>



<p class="wp-block-paragraph">It is also crucial to have flawless customer service during the period after running your deal, with the expectation that your normal customers will be hard to please. Always do your homework. Follow the deals going on in your area and observe how they play out. If it&#8217;s possible, converse with fellow business owners who have run successful deals and learn from their experience.</p>



<p class="wp-block-paragraph">Are you looking to create <a href="https://www.gohackworth.com/"><u>holiday</u><u>&nbsp;print material to advertise your product or service?</u></a>&nbsp;Well, look no further because Hackworth has got everything you want and then some. We are a State-Certified Small Business and provide a wide range of marketing and printing services, document management solutions as well as wide format digital imaging and printing systems and supplies.</p>



<p class="wp-block-paragraph">Reach out to us today. We are committed to providing excellence in our business solutions!</p>
<p>The post <a href="https://www.gohackworth.com/5-small-business-print-marketing-tips-for-the-holidays/">5 Small Business Print Marketing Tips for the Holidays</a> appeared first on <a href="https://www.gohackworth.com">Hackworth</a>.</p>
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		<item>
		<title>Advantages of Loyalty Cards for Business Marketing</title>
		<link>https://www.gohackworth.com/advantages-of-loyalty-cards-for-business-marketing/</link>
					<comments>https://www.gohackworth.com/advantages-of-loyalty-cards-for-business-marketing/#respond</comments>
		
		<dc:creator><![CDATA[Hackworth]]></dc:creator>
		<pubDate>Fri, 31 Aug 2018 11:30:29 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">http://www.gohackworth.com/?p=9008</guid>

					<description><![CDATA[<p>Advantages of Loyalty Cards for Business Marketing More than likely, you are familiar with loyalty cards used by many retail businesses. They are programs that incentivize customers to keep coming back to a business. In exchange for their willing participation in the program, customers are offered special product discounts, coupons, and points toward merchandise and [&#8230;]</p>
<p>The post <a href="https://www.gohackworth.com/advantages-of-loyalty-cards-for-business-marketing/">Advantages of Loyalty Cards for Business Marketing</a> appeared first on <a href="https://www.gohackworth.com">Hackworth</a>.</p>
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Name="Body Text Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Block Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Hyperlink"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="FollowedHyperlink"/>
<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Document Map"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Bottom of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal (Web)"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Definition"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Sample"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Typewriter"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Variable"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Table"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation subject"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="No List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Contemporary"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Elegant"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Professional"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Balloon Text"/>
<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Theme"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Level 9"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="46" Name="List Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 5"/>
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<p><img decoding="async" class="size-full wp-image-9009 aligncenter" src="http://www.gohackworth.com/wp-content/uploads/2018/08/money-card-business-credit-card-50987.jpeg" alt="" width="2250" height="1500" srcset="https://www.gohackworth.com/wp-content/uploads/2018/08/money-card-business-credit-card-50987.jpeg 2250w, https://www.gohackworth.com/wp-content/uploads/2018/08/money-card-business-credit-card-50987-300x200.jpeg 300w, https://www.gohackworth.com/wp-content/uploads/2018/08/money-card-business-credit-card-50987-768x512.jpeg 768w, https://www.gohackworth.com/wp-content/uploads/2018/08/money-card-business-credit-card-50987-1024x683.jpeg 1024w" sizes="(max-width: 2250px) 100vw, 2250px" /></p>
<p class="MsoNormal"><span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 115%;">More than likely, you are familiar with loyalty cards used by many <a href="https://smallbusiness.chron.com/types-businesses-considered-retail-340.html">retail businesses</a>. They are programs that incentivize customers to keep coming back to a business. In exchange for their willing participation in the program, customers are offered special product discounts, coupons, and points toward merchandise and other rewards. Loyalty card programs are a great way to generate extra business that encourages your customers to keep coming back. It is an effective marketing tool that will help spread the word about your company or brand.</span></p>
<p class="MsoNormal"><span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 115%;"><a href="https://us.norton.com/internetsecurity-privacy-do-loyalty-cards-compromise-your-security.html">Loyalty cards</a> often look like plastic credit cards and typically have a barcode or magnetic stripe that allows the business to gather data about the customers. The information gathered in the database will be used to help a retailer understand and influence the buying habits of the customers.</span></p>
<p class="MsoNormal"><span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 115%;">Here are the advantages of having loyalty cards as part of your business marketing:</span></p>
<p class="MsoListParagraphCxSpFirst" style="text-indent: -18.0pt; mso-list: l0 level1 lfo1;"><!-- [if !supportLists]--><span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';">      </span></span></span><!--[endif]--><span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span><strong>Customer Retention</strong> – Aside from it being a good way to attract new customers, a loyalty card program helps build trust between you and your customers to keep them coming back.</span></p>
<p class="MsoListParagraphCxSpMiddle" style="text-indent: -18.0pt; mso-list: l0 level1 lfo1;"><!-- [if !supportLists]--><span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';">      </span></span></span><!--[endif]--><span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 115%;"><strong>Increase Sales</strong> – Loyalty cards motivate customers to come back as often as they can to take advantage of the special offers. This means there will be a regular stream of sales that a business would not normally account for. This is a win-win situation for both the business and the customers.</span></p>
<p class="MsoListParagraphCxSpMiddle" style="text-indent: -18.0pt; mso-list: l0 level1 lfo1;"><!-- [if !supportLists]--><span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';">      </span></span></span><!--[endif]--><span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 115%;"><strong>Product Awareness</strong> – Loyalty cards encourage customers to try new products by offering them the chance to try it out for a discount or for free. This is where there loyalty is measured. For example, for every 3 stamps they get one free product. If they like the product, there is a good possibility they will purchase it again. Many businesses use this technique as it is very effective. Changing the rewards from time to time will keep things fresh and will inform your customers about other products.</span></p>
<p class="MsoListParagraphCxSpMiddle" style="text-indent: -18.0pt; mso-list: l0 level1 lfo1;"><!-- [if !supportLists]--><span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';">   <strong>   </strong></span></span></span><strong><!--[endif]--></strong><span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 115%;"><strong>Increased Reach</strong> – Loyal customers who enjoy special offers, discounts, and rewards are more likely to encourage their friends to join. Another technique to reach more customers is to offer special deals to those who recommend the business to other people. For instance, “recommend a friend and get an extra stamp on your card.”</span></p>
<p class="MsoListParagraphCxSpMiddle" style="text-indent: -18.0pt; mso-list: l0 level1 lfo1;"><!-- [if !supportLists]--><span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';">      </span></span></span><!--[endif]--><span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 115%;"><strong>Knowing the Customers</strong> – With the loyalty card program, a business can keep track and analyze the shopping habits of the customers. This will help adjust offers to match their needs.</span></p>
<p class="MsoListParagraphCxSpLast" style="text-indent: -18.0pt; mso-list: l0 level1 lfo1;"><!-- [if !supportLists]--><span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';">      </span></span></span><!--[endif]--><span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 115%;">Customer Loyalty and Happiness – Most customers feel important and more connected to a business with a loyalty card program. Even if the products and services are high quality, people may not purchase if they are not rewarded for their loyalty. Keep them coming back for more by giving them what they deserve as loyal customers!</span></p>
<p class="MsoNormal"><span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 115%;">Here at <a href="http://www.gohackworth.com/">Hackworth</a>, we specialize in designing and printing all types of marketing collateral! We want to equip businesses with the best marketing tools available. If you have comments or questions, leave your message below or you can contact us today.</span></p>
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<p>The post <a href="https://www.gohackworth.com/advantages-of-loyalty-cards-for-business-marketing/">Advantages of Loyalty Cards for Business Marketing</a> appeared first on <a href="https://www.gohackworth.com">Hackworth</a>.</p>
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		<title>5 Reasons You Should Invest in Business Cards</title>
		<link>https://www.gohackworth.com/5-reasons-you-should-invest-in-business-cards/</link>
					<comments>https://www.gohackworth.com/5-reasons-you-should-invest-in-business-cards/#respond</comments>
		
		<dc:creator><![CDATA[Hackworth]]></dc:creator>
		<pubDate>Wed, 16 May 2018 14:23:00 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[business cards]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<guid isPermaLink="false">http://www.gohackworth.com/?p=8822</guid>

					<description><![CDATA[<p>In a generation where business is mostly done digitally – sending mail, attending meeting, and networking, there are still perks in doing business the old-fashioned way. Business cards are one old school business tool that will not be replaced by anything digital soon. Here are five signs or reasons you should start investing in business [&#8230;]</p>
<p>The post <a href="https://www.gohackworth.com/5-reasons-you-should-invest-in-business-cards/">5 Reasons You Should Invest in Business Cards</a> appeared first on <a href="https://www.gohackworth.com">Hackworth</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>In a generation where business is mostly done digitally – sending mail, attending meeting, and networking, there are still perks in doing business the old-fashioned way. Business cards are one old school business tool that will not be replaced by anything digital soon. Here are five signs or reasons you should start investing in business cards today.</p>
<h2><strong>First Impressions Last</strong></h2>
<p>First impressions will always matter when it comes to business. You will never know when you might meet a prospective client or make a new connection. Leaving a great impression will help your business immensely. A business card is more memorable and impactful than simply giving out your email address or phone number. Plus, handing a business card to a client is a great icebreaker and allows your conversation to go even further. Moreover, if your business card is <a href="http://www.gohackworth.com/printing/color-printing/graphic-design/">unique in its design</a> the chances of it attracting the receiver is doubled or even tripled!</p>
<h2><strong>Continuous Marketing</strong></h2>
<p>The moment you share your business card to one client, it does not stop from there. Most likely, your business card will continue to do the marketing for you! There is a significant chance your business card will be shared in other meetings and in various networking events. With a single effort you can spread your business to many others. Business cards are easier to share since it is compact and portable. It effortlessly explains your business to other people even without your help. A business card works by itself.</p>
<h2><strong>Intimate and Personal</strong></h2>
<p>When you are swapping information via email or text, it tends to be a bit impersonal. In business, networking must remain genuine as much as possible. Be present in person to show that you are interested and passionate about what you do. A <a href="https://www.entrepreneur.com/article/223993">personal conversation</a> is much more appreciated and it is how real relationships begin. A business card levels up your game by showing how serious you are with your job.</p>
<h2><strong>Credibility</strong></h2>
<p>Future clients are really careful and serious about protecting their business. A <a href="http://www.gohackworth.com/banners-posters-signs/">business card</a> makes your business more trustworthy and credible in the market. A business with no visual identity will look suspicious to people compared to a business with clear branding. Certainly, a business with a professional identity on a business card gives more credibility and improves your position in the market.</p>
<h2><strong>Effective Marketing Tool</strong></h2>
<p>Much of business is conducted on the internet today. Even business networking can be easily done online, but there is nothing greater than a personal conversation sealed with a handshake and an exchange of business cards. Let’s face the fact that you will not be on the internet 24/7. Prospective clients will be in everywhere you go; trade shows, industry fair, luncheons etc. Your <a href="http://www.gohackworth.com/5-ways-to-use-profesional-business-cards-to-boost-your-business/">business card is a tried and true tool of the trade</a> that will keep you from missing any business opportunities.</p>
<p>For more help with business cards, <strong><a href="http://www.gohackworth.com/contact/">contact us</a></strong> at 757-545-7675. We have a team of graphic designers ready to help you with everything from concept to print.</p>
<p>The post <a href="https://www.gohackworth.com/5-reasons-you-should-invest-in-business-cards/">5 Reasons You Should Invest in Business Cards</a> appeared first on <a href="https://www.gohackworth.com">Hackworth</a>.</p>
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		<title>5 Reasons Why Your Business Needs a Company Brochure</title>
		<link>https://www.gohackworth.com/5-reasons-why-your-business-needs-a-company-brochure/</link>
					<comments>https://www.gohackworth.com/5-reasons-why-your-business-needs-a-company-brochure/#respond</comments>
		
		<dc:creator><![CDATA[Hackworth]]></dc:creator>
		<pubDate>Thu, 05 Apr 2018 12:46:25 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">http://www.gohackworth.com/?p=8796</guid>

					<description><![CDATA[<p>Unless you&#8217;re a well-established and well-known business, the odds are that not many know about your company or what services and products you offer. It&#8217;ll be difficult for you to be successful without generating interest in your business, and in order to do that, you&#8217;ll need to let people know what it is you do. [&#8230;]</p>
<p>The post <a href="https://www.gohackworth.com/5-reasons-why-your-business-needs-a-company-brochure/">5 Reasons Why Your Business Needs a Company Brochure</a> appeared first on <a href="https://www.gohackworth.com">Hackworth</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Unless you&#8217;re a well-established and well-known business, the odds are that not many know about your company or what services and products you offer.</p>
<p>It&#8217;ll be difficult for you to be successful without generating interest in your business, and in order to do that, you&#8217;ll need to let people know what it is you do.</p>
<p>You can achieve this by creating a website and generating web traffic or traveling and giving speeches or talks about your service. You can also create a company brochure that allows you to tell your business story to a larger audience.</p>
<p>In this blog, we&#8217;ll discuss why you should create a brochure for your business.</p>
<h2>Why Your Business Needs a Company Brochure</h2>
<p>If you&#8217;re just starting up a new business, you should be doing everything you can to ensure your company&#8217;s success.</p>
<p>One easy thing you can do is create a <a href="http://www.gohackworth.com/3-print-marketing-ideas-will-increase-sales/">standout brochure</a>, outlining what services and products you offer and how it can benefit your customers.</p>
<p>Here are the top five reasons your business needs a company brochure.</p>
<h3>1. Shows Your Company&#8217;s Strengths</h3>
<p>A brochure is your opportunity to let your potential customers and clients know why your business is so great, and why they need to purchase from you.</p>
<p>Include attractive facts about your company with graphs, tables, or other visual tools so people can easily see what your strengths are.</p>
<p>You&#8217;ll also want to <a href="https://blog.print-print.co.uk/10-tips-what-a-business-brochure-should-include/">have your mission statement</a> and your story in the brochure so people can relate more to your business.</p>
<h3>2. Demonstrates Professionalism</h3>
<p>Giving someone your business card is always a good idea, but it really doesn&#8217;t give people any valuable information about your company. It simply has the name of your business, your title, and your contact info.</p>
<p>However, giving someone a company brochure can have all of those things, plus outline why they should be contacting you for your services.</p>
<p>It shows that you&#8217;re serious about your business, and have the information to prove that your products are worthy.</p>
<h3>3. An Elevator Speech Without Having to Speak</h3>
<p>Going to conferences and trying to persuade people to work with you is tiresome and time-consuming.</p>
<p>You can basically give all of the information you normally would say in a short elevator speech in a brochure instead. This will save you time and allow you to get your message across to thousands of people all at once.</p>
<h3>4. May Stay With the Customer in the Future</h3>
<p>When you give out a brochure, some people may not even look twice at it because at the time they really don&#8217;t need your product or service.</p>
<p>If you&#8217;re giving a speech, this is the equivalent of someone simply not paying attention.</p>
<p>But with an <a href="https://www.businessknowhow.com/directmail/ideas/brochures.htm">effective brochure</a>, there&#8217;s a chance that person will hold onto it and end up finding it again in the future when they might actually need your product.</p>
<p>The more brochures you have floating around, the more likely you are to have additional customers stumble upon your company and give you their business.</p>
<h3>5. Networking Events</h3>
<p>When you go to a networking event, having brochures with you will make a huge difference in getting the customers you want to work with.</p>
<p>If you were to simply give out your business&#8217;s website, the likelihood of people going online to look at your services is slim. And if they do go to your website, they may end up jumping to another website instead.</p>
<p>A brochure is more immediate and doesn&#8217;t allow for your potential clients or customers to jump to other businesses as easily as the internet would allow them to do.</p>
<h2>For Additional Information</h2>
<p>Company brochures can give your business the extra boost in sales that it needs. It&#8217;s a small price to pay for a potentially large payout and increase in revenue.</p>
<p>If you are interested in <a href="http://www.gohackworth.com/printing/color-printing/">printing out</a> brochures for your business, please <a href="http://www.gohackworth.com/contact/">contact us today</a>.</p>
<p>The post <a href="https://www.gohackworth.com/5-reasons-why-your-business-needs-a-company-brochure/">5 Reasons Why Your Business Needs a Company Brochure</a> appeared first on <a href="https://www.gohackworth.com">Hackworth</a>.</p>
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		<title>How to Promote Your Business Locally: 5 Proven Tools</title>
		<link>https://www.gohackworth.com/how-to-promote-your-business-locally/</link>
					<comments>https://www.gohackworth.com/how-to-promote-your-business-locally/#respond</comments>
		
		<dc:creator><![CDATA[Hackworth]]></dc:creator>
		<pubDate>Thu, 23 Nov 2017 01:44:13 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[how to promote your business locally]]></category>
		<guid isPermaLink="false">http://www.gohackworth.com/?p=8636</guid>

					<description><![CDATA[<p>As a local business owner, you need incoming foot traffic to stay afloat. One mistake many entrepreneurs make is ignoring the impact digital marketing can have on your local promotions. There&#8217;s no need to waste thousands on television and radio ads. With the right strategy, you can learn how to promote your business locally without [&#8230;]</p>
<p>The post <a href="https://www.gohackworth.com/how-to-promote-your-business-locally/">How to Promote Your Business Locally: 5 Proven Tools</a> appeared first on <a href="https://www.gohackworth.com">Hackworth</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>As a local business owner, you need incoming foot traffic to stay afloat. One mistake many entrepreneurs make is ignoring the impact <a href="https://smallbiztrends.com/2017/10/local-mobile-marketing-small-business.html">digital marketing</a> can have on your local promotions.</p>
<p>There&#8217;s no need to waste thousands on television and radio ads. With the right strategy, you can learn how to promote your business locally without breaking your budget.</p>
<p>This includes combining print adverts and digital campaigns.</p>
<p>Now, there are many ways you can pull this off, some of which we&#8217;ll cover in this quick guide. Let&#8217;s review the top methods you can start using today.</p>
<h2>1. Use Organic Search to Your Advantage</h2>
<p>Sometimes, foot traffic comes when your website traffic increases. This means making it easier for your customers to find your website.</p>
<p>Most of today&#8217;s consumers use search engines to find products and services. By using search engine optimization, you can improve their chances of finding your business.</p>
<p>There are multiple ways you can make this work for you. The first is to optimize your website and blog posts with local keywords. Target specific areas where you have potential customers.</p>
<p>Then this brings us to the next tip.</p>
<h2>2. Claim All of Your Business Listings</h2>
<p>Google and other search engines all have directories that display relevant businesses based on a user&#8217;s location. Search for your business in all of them and claim them. If it&#8217;s not found, then create a listing.</p>
<p>Make sure you completely fill out your profiles with accurate and consistent phone numbers, address, email, URL, and hours of operation. You should also select a category for your company and include a list of products or services.</p>
<h2>3. Start Up an Email Campaign</h2>
<p>Email marketing continues to be a highly effective way to capture the attention of your audience. And what&#8217;s even better is that you can segment your campaigns to specific people.</p>
<p>If you know some of your subscribers are local, then you can create emails specifically for them. One way to get people through your doors quickly is to include special deals and discounts.</p>
<p>You can make these offers exclusive to your email subscribers, enticing more people to sign up.</p>
<h2>4. Write Content for Your Blog</h2>
<p>Your organic search campaign won&#8217;t make it far without fresh and engaging content. A blog is in order if you don&#8217;t already have one set up.</p>
<p>You can use something simple like WordPress to manage your content. Schedule posts in advance, so all of your time isn&#8217;t sucked away by writing. Also, make sure to include local keywords in your title, headers, and throughout the content.</p>
<p>Just don&#8217;t overdo it. The content should still read nicely.</p>
<h2>5. Jump On Social Media</h2>
<p>Social media platforms have billions of users. Although the market you&#8217;re targeting may be in the thousands, it&#8217;s still an attractive tool for promoting locally.</p>
<p>If you&#8217;re wondering how to <a href="http://streetfightmag.com/2017/11/08/local-marketing-on-alexa-the-real-estate-industry-gives-it-a-shot/">promote your business locally </a>on social media, then just know that it&#8217;s all about engagement.</p>
<p>Find out where your audience spends their social moments and create accounts on there. Build a human face for your brand, so prospects can see you&#8217;re an amazing company to deal with.</p>
<p>Get involved in conversations and establish yourself as an authority in your industry.</p>
<h2>Learn More About How to Promote Your Business Locally</h2>
<p>If you need help with getting more visibility online, <a href="http://www.hackworthmarketing.com/" target="_blank" rel="noopener">Hackworth Marketing</a> can help. Give us a call at 757-416-6109. In addition to digital marketing, you can use clever methods, like graphic ads on the side of vehicles, brochures, fliers, and other <a href="http://www.gohackworth.com/every-business-can-benefit-strong-promotional-design/">eye-catching visuals</a>.</p>
<p>At Hackworth, we specialize in helping business owners get more attention from local prospects. If you need assistance, then don&#8217;t hesitate to <a href="http://www.gohackworth.com/5-decal-design-tips-successfully-market-business/">contact us</a> today!</p>
<p>The post <a href="https://www.gohackworth.com/how-to-promote-your-business-locally/">How to Promote Your Business Locally: 5 Proven Tools</a> appeared first on <a href="https://www.gohackworth.com">Hackworth</a>.</p>
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		<title>3 Effective Print Advertising Techniques for Small Businesses</title>
		<link>https://www.gohackworth.com/3-effective-print-advertising-techniques-small-businesses/</link>
					<comments>https://www.gohackworth.com/3-effective-print-advertising-techniques-small-businesses/#respond</comments>
		
		<dc:creator><![CDATA[Hackworth]]></dc:creator>
		<pubDate>Thu, 09 Nov 2017 19:16:28 +0000</pubDate>
				<category><![CDATA[Color Printing]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">http://www.gohackworth.com/?p=8631</guid>

					<description><![CDATA[<p>It&#8217;s a common misconception that print advertising is dead. This couldn&#8217;t be further from the truth. In reality, print advertising is more effective than ever. 56% of customers agree that print marketing is more trustworthy than online advertisements. An even more staggering 8 out of 10 adults took action after seeing a newspaper ad in [&#8230;]</p>
<p>The post <a href="https://www.gohackworth.com/3-effective-print-advertising-techniques-small-businesses/">3 Effective Print Advertising Techniques for Small Businesses</a> appeared first on <a href="https://www.gohackworth.com">Hackworth</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><a href="http://www.gohackworth.com/wp-content/uploads/2017/11/AdobeStock_23429981.jpg"><img decoding="async" class="size-medium wp-image-8632 alignleft" src="http://www.gohackworth.com/wp-content/uploads/2017/11/AdobeStock_23429981-300x200.jpg" alt="print advertising techniques" width="300" height="200" srcset="https://www.gohackworth.com/wp-content/uploads/2017/11/AdobeStock_23429981-300x200.jpg 300w, https://www.gohackworth.com/wp-content/uploads/2017/11/AdobeStock_23429981-768x512.jpg 768w, https://www.gohackworth.com/wp-content/uploads/2017/11/AdobeStock_23429981-1024x683.jpg 1024w" sizes="(max-width: 300px) 100vw, 300px" /></a>It&#8217;s a common misconception that print advertising is dead. This couldn&#8217;t be further from the truth.</p>
<p>In reality, print advertising is more effective than ever. <a href="https://expandedramblings.com/index.php/10-print-marketing-statistics-know/2/">56% of customers agree</a> that print marketing is more trustworthy than online advertisements. An even more staggering <a href="http://www.newsmediaalliance.org/wp-content/uploads/2016/09/FINAL-WEB_NMA-9-Quick-Facts_8-29-16.pdf">8 out of 10 adults</a> took action after seeing a newspaper ad in the last 30 days.</p>
<p>Print ads still resonate with consumers amid the constant noise of online advertisements. These advertising mediums may cost more, but it&#8217;s clear that there is more value in these types of ads.</p>
<p>For small businesses, print advertising is the only way to reach their potential customers reliably. Use these print advertising techniques to get the most out of your advertising budget and turn readers into customers.</p>
<h2>Direct Mail Advertising</h2>
<p>When comparing direct mail advertising to email advertising, there is one clear winner. Emails get cluttered and deleted all the time. Mailing a brochure ensures that your potential <a href="http://www.gohackworth.com/best-ideas-company-brochure-design/">customer will see your ad</a> at the very least.</p>
<p>In fact, <a href="https://us.epsilon.com/a-brand-new-view/region/6-direct-mail-stats-that-cant-be-ignored">73% of American customers</a> prefer to get their ads in the mail rather than online. They can view the ad on their own time, so they&#8217;re more likely to give your company a chance.</p>
<p>Direct mail is still one of the most effective print advertising techniques available to small businesses. Most people look through their mail every day. They&#8217;re more likely to read an ad that comes in the mail because it feels more personalized than a simple email blast.</p>
<h2>Creative Business Cards</h2>
<p>Business cards are one of the most personalized forms of print advertising, especially for B2B companies. Printing an employee&#8217;s name on a card isn&#8217;t going to stand out from the pack, though.</p>
<p>Make sure your business card doesn&#8217;t get stuck in a pile or thrown away with the rest of the cards. <a href="http://www.gohackworth.com/5-creative-elements-modern-business-cards/">Make your cards unique</a> by including interesting graphics, odd shapes, or even magnetizing the card to heighten the chance a potential client will stick it on their fridge.</p>
<h2>Target Your Audience</h2>
<p>If you want any of your print advertising techniques to succeed, you need to know who is reading your ads. Small businesses need to spend their smaller advertising budget on a more specific audience to get a return on their investment.</p>
<p>Create a customer profile, then advertise in magazines and newspapers that these people read. Mail pamphlets or coupons to potential customers who used similar services or bought similar products.</p>
<p>For a print advertising campaign, you need to target the right audience, so you don&#8217;t waste your money. <a href="http://www.gohackworth.com/heres-print-advertising-still-effective/">Print ads are still more effective</a> than online ads for small businesses, but they won&#8217;t be if you don&#8217;t target them correctly.</p>
<h2>Print Advertising Techniques</h2>
<p>Online ads are great in some circumstances, but most of the time a print ad will engage customers at a larger rate.</p>
<p>Use these tactics to make the most out of your advertising dollar using the print medium. Newspaper, magazine, and direct mail advertisements may not get the same number of eyeballs as an online ad, but they&#8217;re more effective at driving customers to a particular company.</p>
<p><a href="http://www.gohackworth.com/blog/">Check out our blog </a>for more helpful tips for designing your print ads.</p>
<p>The post <a href="https://www.gohackworth.com/3-effective-print-advertising-techniques-small-businesses/">3 Effective Print Advertising Techniques for Small Businesses</a> appeared first on <a href="https://www.gohackworth.com">Hackworth</a>.</p>
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		<title>Why Your Company Needs a Custom Business Sign</title>
		<link>https://www.gohackworth.com/company-needs-custom-business-sign/</link>
					<comments>https://www.gohackworth.com/company-needs-custom-business-sign/#comments</comments>
		
		<dc:creator><![CDATA[Hackworth]]></dc:creator>
		<pubDate>Wed, 06 Sep 2017 22:23:39 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">http://www.gohackworth.com/?p=8508</guid>

					<description><![CDATA[<p>First impressions are important for both people and businesses alike. You only have one chance to make a good one, and if you do not, you could miss out on a new customer. Your company&#8217;s signage says a lot about you, and it&#8217;s often one of the first things a new potential customer will see. [&#8230;]</p>
<p>The post <a href="https://www.gohackworth.com/company-needs-custom-business-sign/">Why Your Company Needs a Custom Business Sign</a> appeared first on <a href="https://www.gohackworth.com">Hackworth</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>First impressions are important for both people and businesses alike. You only have one chance to make a good one, and if you do not, you could miss out on a new customer.</p>
<p>Your company&#8217;s signage says a lot about you, and it&#8217;s often one of the first things a new potential customer will see. Something a simple as the <a href="https://www.customlogocases.com/blog/choosing-brand-colors/" target="_blank" rel="noopener">use of a certain color</a> or font can convey a lot of information.</p>
<p>Boring signage that does not stand out will not get you the customers you need. It&#8217;s time to get rid of your old signage and get a custom business sign that will help you stand out.</p>
<h2>The Importance of a Custom Business Sign</h2>
<p>A sign is something more than a way to let people know where your business is. Signage that&#8217;s beautifully designed can be a powerful branding and advertising tool.</p>
<p>Curious about how something as simple as a sign can benefit your business? After you read about the benefits of having a custom sign, you will be eager to have one of your own.</p>
<h2>Build A Brand</h2>
<p>Branding is not something that should be reserved for large companies. Businesses of every size can benefit from having a brand that resonates with people.</p>
<p><a href="https://www.forbes.com/sites/forbesagencycouncil/2017/06/09/creating-brand-connectivity-through-design-and-content-strategies/#6c4c1e1f293a">Creating a brand</a> involves a lot of visual elements, and your new custom business sign is going to play a key role in developing yours. Having the right colors, font, logo, material and print can create a powerful sign that resonates with customers.</p>
<p>If you have been thinking about revamping your current branding strategy (or want to create one), start with your sign. Think about what visual elements mean the most to you and your brand, and incorporate them into the signage.</p>
<h2>Passively Market</h2>
<p>According to a FedEx survey, <a href="http://about.van.fedex.com/newsroom/global-english/fedex-office-survey-standout-signs-contribute-to-sales/">8 out of 10 people</a> went into a new store solely because they liked its signage.</p>
<p>There is something about a unique and eye-catching sign that stands out to people. A custom business sign is a passive form of marketing. Your sign can do a lot to help people remember your business.</p>
<p>A large colorful sign could become a popular wayfinding marker for locals when they give directions. A creative sign that people like can appear in Instagram posts and Snapchat stories.</p>
<p>Those gestures may seem small, but they&#8217;re a useful and unique way to connect with new potential customers.</p>
<h2>Stand Out</h2>
<p>The local business world can be a competitive place. Making yourself stand out among bigger or more established businesses can be hard in a small marketplace.</p>
<p>One of the simplest ways to differentiate yourself from your competition is to have an eye-catching sign. You&#8217;ll have something visual that people can immediately associate with your business.</p>
<p>If you truly want to make your signage stand out, there are ways you can design it to be more prominent using <a href="http://www.gohackworth.com/how-to-choose-right-sign-materials/">different sign materials</a> and formats.</p>
<h2>Next Steps</h2>
<p>Now that you know the benefits of having a custom business sign, are you ready to have one of your own?</p>
<p>Check out our post on <a href="http://www.gohackworth.com/5-graphic-design-trends-need-know-business/">popular current design trends</a> so you can get some ideas about how to design your sign.</p>
<p>If you have questions about business signs and professional design topics, <a href="http://www.gohackworth.com/contact/">contact us</a> so we can help.</p>
<p>The post <a href="https://www.gohackworth.com/company-needs-custom-business-sign/">Why Your Company Needs a Custom Business Sign</a> appeared first on <a href="https://www.gohackworth.com">Hackworth</a>.</p>
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		<title>10 Business Flyer Designs that Will Catch Every Eye</title>
		<link>https://www.gohackworth.com/10-business-flyer-designs-will-catch-every-eye/</link>
					<comments>https://www.gohackworth.com/10-business-flyer-designs-will-catch-every-eye/#respond</comments>
		
		<dc:creator><![CDATA[Hackworth]]></dc:creator>
		<pubDate>Fri, 18 Aug 2017 18:40:59 +0000</pubDate>
				<category><![CDATA[Color Printing]]></category>
		<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">http://www.gohackworth.com/?p=8501</guid>

					<description><![CDATA[<p>Handing out a business flyer may seem a little old fashioned, but the fact of the matter is that they are still a viable kind of advertisement. Especially for startup businesses that might not have an overly large budget to work with. A good flyer design can make a positive impact to new potential customers [&#8230;]</p>
<p>The post <a href="https://www.gohackworth.com/10-business-flyer-designs-will-catch-every-eye/">10 Business Flyer Designs that Will Catch Every Eye</a> appeared first on <a href="https://www.gohackworth.com">Hackworth</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Handing out a business flyer may seem a little old fashioned, but the fact of the matter is that they are still a viable <a href="http://www.gohackworth.com/heres-print-advertising-still-effective/">kind of advertisement</a>. Especially for startup businesses that might not have an overly large budget to work with.</p>
<p>A good flyer design can make a positive impact to new potential customers while getting your brand out to a wider audience at the same time. They say it&#8217;s the digital age, but <a href="http://www.gohackworth.com/how-to-effectively-market-your-business-with-printed-materials/">printed advertising</a> is still effective!</p>
<p>The possibilities of a flyer&#8217;s design are limitless. They can happy or sad, colorful or monochromatic. Some will use big font and others will tell an entire story on a single page.</p>
<p>Today we&#8217;ll go through ten kinds of designs that are certain to make a positive statement for your business.</p>
<h2>1. Simplistic</h2>
<p>Sometimes less is more, and that can definitely be true when it comes to a business flyer.</p>
<p>A simplistic design can really send a message home by not putting too many details and leaving the focus on the words themselves. It can appear to be both elegant and clean, as well as sophisticated. </p>
<h2>2. Detailed</h2>
<p>On the opposite spectrum, including a lot of details to your design can really draw the eye. It can be beautiful and intricate at the same time, making viewers want to take a closer look.</p>
<h2>3. Seasonal</h2>
<p>Changing up the style of your flyer to suit the season or a current holiday is a sure method to keep your branding fresh. Decorate your flyer with some snowflakes or bright petals to showcase the beauty of the seasons while advertising your products that are right for every season!</p>
<h2>4. Shapes</h2>
<p>Making use of shapes is a great way to draw the eye of a potential customer. Have fun with a bunch of circles, or pile up some triangles. Make a pentagon shape with your paper instead of the normal rectangular shape.</p>
<p>Mixing and matching different shapes can be a good way to give off a feeling of fun and happiness.</p>
<h2>5. Photographic</h2>
<p>Using <a href="https://www.wresourcesfree.com/photography-flyer-psd-templates/">high-quality photographs</a> can really bring out the beauty to your business flyer. It can make your customers feel like they are getting a postcard with a great picture on the front rather than just a regular flyer.</p>
<h2>6. Artistic</h2>
<p>Similarly, putting a beautiful art piece in the center of your flyer could feel like receiving a print of some great painting. It can really spice up the way your advertisement is received.</p>
<h2>7. Handcrafted</h2>
<p>Making things from scratch and getting back to our roots is an incredibly popular style right now. A lot of handcrafted papers have a special kind of rough and homey feel to them. It&#8217;s also environmentally friendly, which is sure to make eco-friendly customers much happier.</p>
<p>Using a hand-drawn font will give this homemade feel an extra boost of creativity.</p>
<h2>8. Minimalist</h2>
<p>A sleek choice that can seem like the simplistic style at first, but is actually different in its approach. A <a href="https://designschool.canva.com/blog/minimalist-design-beautiful-examples-and-practical-tips/">minimalist design</a> is where you only have 1 or 2 elements on the page, bringing bigger emphasis to them. Simplistic, on the other hand, can have multiple elements that don&#8217;t have too many details but still include more on the page than a simplistic one!</p>
<h2>9. Symmetric</h2>
<p>There is great beauty in symmetry. We can find it all over in nature, and it&#8217;s a great means of inspiration for creating a flyer, too.</p>
<p>Having the design be symmetrical with itself can lead a viewer to feel balanced and at ease.</p>
<h2>10. Die-cut</h2>
<p><a href="http://www.printaholic.com/13-cool-die-cut-flyers/">Die-cut flyers</a> are where you take a relevant shape and use that as your flyer instead of just a regular rectangle. For example, if you are advertising for a brand of dog treats, perhaps your flyer could be in that typical bone shape that is so well-known for dog treats. Alternatively, you could chose to use the shape of a dog instead.</p>
<h2>A Good Business Flyer Begins With Creativity</h2>
<p>Having fun with the design is the best way to make it a great one. A flyer is still an <a href="https://www.entrepreneur.com/answer/221209">effective way</a> to advertise for your business, so make sure to use it to your best advantage.</p>
<p>Do you need some guidance? <a href="http://www.gohackworth.com/contact/">Let us know</a>! We&#8217;d love to help you. </p>
<p>The post <a href="https://www.gohackworth.com/10-business-flyer-designs-will-catch-every-eye/">10 Business Flyer Designs that Will Catch Every Eye</a> appeared first on <a href="https://www.gohackworth.com">Hackworth</a>.</p>
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		<title>How to Effectively Market Your Business with Printed Materials</title>
		<link>https://www.gohackworth.com/how-to-effectively-market-your-business-with-printed-materials/</link>
					<comments>https://www.gohackworth.com/how-to-effectively-market-your-business-with-printed-materials/#respond</comments>
		
		<dc:creator><![CDATA[Hackworth]]></dc:creator>
		<pubDate>Thu, 18 Feb 2016 15:12:31 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">http://www.gohackworth.com/?p=7054</guid>

					<description><![CDATA[<p>Today’s corporate landscape is a very competitive playing field for which you need to use every advantage to keep you ahead of the competition. You must market your brand with a multi-layered approach that incorporates a myriad of printed materials that deliver the right message to your targeted audience. Whether you’re establishing your brand or [&#8230;]</p>
<p>The post <a href="https://www.gohackworth.com/how-to-effectively-market-your-business-with-printed-materials/">How to Effectively Market Your Business with Printed Materials</a> appeared first on <a href="https://www.gohackworth.com">Hackworth</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Today’s corporate landscape is a very competitive playing field for which you need to use every advantage to keep you ahead of the competition. You must market your brand with a multi-layered approach that incorporates a myriad of printed materials that deliver the right message to your targeted audience. Whether you’re establishing your brand or advertising a new product or promotion, you can do so very effectively with the inclusion of printed materials. When you want to reach a large audience that is already interested in your goods or services, developing and printing materials can help you to reach your goal and grow your bottom line.</p>
<p>[pullquote align=&#8221;normal&#8221;]Whether you’re establishing your brand or advertising a new product or promotion, you can do so very effectively with the inclusion of printed materials. [/pullquote]</p>
<h2><strong>A Professional Presence</strong></h2>
<p>To set the tone for your company you should begin with professional presentations that tell who you are and what you are offering to potential clients. You may be meeting with investors or stakeholders, making calls on possible clients, or attending a trade show where you must place something tangible in the hands of those who visit your booth. Making an investment in business cards, brochures, flyers, and banners that make a professional statement about your company and the way that you do business lets your clients and visitors to your website or trade show booth that you are serious about your company. You must have a logo that consumers will begin to recognize and a marketing plan that uses all of the materials in the most efficient way.</p>
<h2><strong>Use Graphic Design Services</strong></h2>
<p>You should partner with professional printers when it involves using the elements of graphic design to deliver the message you want from your company. You may have a vision that you want to translate into printed materials and a team of experienced professionals will know exactly what will work for you, how to combine color, font, and images into a powerful message, and how to use the right marketing strategies to attain your business goals. They have quality images to use and can create an attractive piece of marketing material that will put your best business foot forward.</p>
<h2><strong>Your Marketing Plan and Products</strong></h2>
<p>It’s important that you make a workable plan, that you develop a strategy that helps you to achieve your goals, and that you use effective strategies to reach a targeted audience. All of these elements give your company a professional presence that is required for you to be successful. You can use direct mailers to reach an audience for a promotional event and to drive more traffic to the event that you are hosting that features discounts and sales. Use flyers for your activities that are happing in the near future so that clients can make note of your event and plan to attend. Brochures should feature quality printing and paper that you may want to use specifically at trade shows and conventions. These must include some brief details about your product, contact information, and some reasons why the potential clients needs to purchase this product from you.</p>
<p>[thrive_text_block color=&#8221;red&#8221; headline=&#8221;Questions? We&#8217;ve got answers!&#8221;]Ask us about how to use coordinating images, colors, and details so that all of your printed marketing materials use the same elements to convert people to sales. Speak to one of our 7 graphic designers about creating an effective print marketing plan &#8211;<strong> 757-545-7675</strong> or <strong><a href="mailto:color@hackworth.co">color@hackworth.co</a></strong>[/thrive_text_block]</p>
<p>The post <a href="https://www.gohackworth.com/how-to-effectively-market-your-business-with-printed-materials/">How to Effectively Market Your Business with Printed Materials</a> appeared first on <a href="https://www.gohackworth.com">Hackworth</a>.</p>
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		<title>The Importance of Local SEO for Your Business</title>
		<link>https://www.gohackworth.com/the-importance-of-local-seo-for-your-business/</link>
					<comments>https://www.gohackworth.com/the-importance-of-local-seo-for-your-business/#respond</comments>
		
		<dc:creator><![CDATA[Hackworth]]></dc:creator>
		<pubDate>Mon, 22 Jun 2015 14:00:14 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">http://www.gohackworth.com/?p=6455</guid>

					<description><![CDATA[<p>Local SEO is one of the many tools within search engine optimization that allows for your business to access a wide range of people in a very short amount of time. There are many ways in which you can implement this tool so that your business can experience a substantial increase in clients. Defining Local [&#8230;]</p>
<p>The post <a href="https://www.gohackworth.com/the-importance-of-local-seo-for-your-business/">The Importance of Local SEO for Your Business</a> appeared first on <a href="https://www.gohackworth.com">Hackworth</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p class="" style="margin-top: -20px !important;">
Local SEO is one of the many tools within search engine optimization that allows for your business to access a wide range of people in a very short amount of time. There are many ways in which you can implement this tool so that your business can experience a substantial increase in clients.
</p>
<h2 class="">
<strong>Defining Local SEO</strong><br />
</h2>
<p class="">
Before we go further, it is first crucial to understand what local SEO is and how it affects your business. Local SEO is the way in which you promote and advertise your business to the people that live in your geographical region. It is a fast way to connect with locals, and when used properly, will show who you are in a very small time frame.
</p>
<p class="">
Local SEO is becoming one of the main tools for businesses these days, and has even surpassed the importance of a website, which is no small feat. For example, a business can easily project their location, as well as reviews, hours of operation, and the like to Google, Yelp, or other websites that users regularly visit to find this kind of information. They will then be able to locate you based on how accurate and how detailed your information is.
</p>
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<h3 class="tve_p_center">Sign up for a FREE &nbsp;SEO Audit of your website</h3>
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<p class="tve_p_center" style="margin-bottom: 15px !important;"><span class="tve_custom_font_size bold_text" style="font-size: 16px;">Is your website performing the way it should? Find out with our FREE SEO audit.</span></p>
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<div class="tve_lg_input_container tve_lg_input tve_lg_3"><input type="text" data-field="email" data-required="1" data-validation="email" name="email" placeholder="Email" data-placeholder="Email" style="padding-right: 10px;"></div>
<div class="tve_lg_input_container tve_lg_input tve_lg_3"><input type="text" data-field="phone" data-required="1" data-validation="none" name="phone" placeholder="Website" data-placeholder="Website" style="padding-right: 10px;"></div>
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<strong>Implementing and Maintaining your NAP</strong><br />
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This area of Local SEO can be a bit tricky, and even confusing to some if you aren’t careful. The reason for this all starts with what is known as the NAP (name, address, phone number). This kind of crucial information needs to be constantly updated and maintained across all of your citations. Yes, that’s a lot of information to keep track of, but more than worth it when you weigh in the potential benefits to your business by doing so.
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If you feel overwhelmed by having to go through all of your citations yourself, you can hire someone to help you with this process. The important thing is to ensure that your information is as updated as possible. This makes it much easier for users to find you. The smallest errors can throw off your search results rankings and make it almost impossible for the local populace to find you. For example, if you are simply listing yourself as a “boutique”, instead of “Sherry’s Dress Boutique”, you aren’t doing your business justice and to the search engines, you simply fade into the background along with thousands of other businesses in the same category.
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Being able to stay on top of your information is not an easy task. One of the ways that you can make this easier on yourself is to simply keep track of the different sites that you use as you use them. This way, whenever your business changes names, address or phone numbers, you are able to go in directly under that information and change them. This can definitely help you to expedite the process and keep your Local SEO ranking from plummeting.
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These great tips are just the start of your success. By having the understanding of what Local SEO is, and by keeping all of your information up-to-date, you are setting yourself and your business up for success now and in the future.</p>
<p>The post <a href="https://www.gohackworth.com/the-importance-of-local-seo-for-your-business/">The Importance of Local SEO for Your Business</a> appeared first on <a href="https://www.gohackworth.com">Hackworth</a>.</p>
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		<title>April 21: Mobilegeddon Is Coming. Is Your Website Ready?</title>
		<link>https://www.gohackworth.com/mobilegeddon-is-coming-is-your-website-ready/</link>
					<comments>https://www.gohackworth.com/mobilegeddon-is-coming-is-your-website-ready/#respond</comments>
		
		<dc:creator><![CDATA[Hackworth]]></dc:creator>
		<pubDate>Fri, 27 Mar 2015 15:45:09 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[mobile-friendly]]></category>
		<category><![CDATA[Mobilegeddon]]></category>
		<category><![CDATA[responsive website]]></category>
		<guid isPermaLink="false">http://www.gohackworth.com/?p=6182</guid>

					<description><![CDATA[<p>April 21, 2015. Mark your calendar. Better yet check your website&#160;right now. More on that later. Why is this date important? If your customers use Google to find your website it is very important. Especially for mobile users. The coming Google algorithm update has been dubbed "Mobilegeddon" as it will adversely affect many websites without [&#8230;]</p>
<p>The post <a href="https://www.gohackworth.com/mobilegeddon-is-coming-is-your-website-ready/">April 21: Mobilegeddon Is Coming. Is Your Website Ready?</a> appeared first on <a href="https://www.gohackworth.com">Hackworth</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p class=""><span class="bold_text">April 21, 2015.</span> Mark your calendar. Better yet check your website&nbsp;right now. More on that later.</p>
<p class="" contenteditable="false">Why is this date important? If your customers use Google to find your website it is very important. Especially for mobile users. The coming Google algorithm update has been dubbed "Mobilegeddon" as it will adversely affect many websites without mobile-friendly designs.</p>
<p class="" contenteditable="false">&nbsp;<span class="bold_text">It's estimated that more than 50% of Google searches are now performed on mobile devices. </span>For several years now the importance of websites being mobile-friendly has been touted by industry experts including Google, who controls the majority of search traffic on the internet.</p>
<p class="">Google's aim is to serve the best results possible for their users. In this case, it means that if your website is not responsive (it does not display correctly on mobile devices) your site will be demoted in the ​search results. Many current websites were built only to be viewed on a desktop computer.<span class="bold_text"> These websites could lose up to 50% of their search engine traffic.</span></p>
<h2 class=""><span class="bold_text">Test Your Website</span></h2>
<p class="">Use the embedded Google Mobile-Friendly Test to see if your website passes. If it does, no worries! You don't have to do anything. If you fail, no worries! We can help. Test your website now:</p>
<div class="thrv_wrapper thrv_custom_html_shortcode"><iframe loading="lazy" width="100%" height="400px" src="https://www.google.com/webmasters/tools/mobile-friendly/"></iframe></p>
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<h2 class="">I Didn't Pass</h2>
<p class="">A recent article on <a href="http://www.entrepreneur.com/article/244175"></a><a href="http://www.entrepreneur.com/article/244175" target="_blank">Entrepreneur.com</a> says, "If you've not yet implemented a mobile strategy for your online presence, now is the critical time to get it done."</p>
<p class="">If your site is not mobile-friendly, Hackworth has the expertise to make sure Mobilegeddon is not the end of your website's existence. We have over 15 years of experience of working with business websites. Not only can we build or redesign your site but we can also help increase traffic to your site through proven SEO (search engine optimization) techniques.</p>
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<h1 class="">Free Website Consultation</h1>
<p class="">If your site is not mobile-friendly, we will help you get there. The sooner the better as the Google update is less than a month away. <br />Call or <a href="mailto:mrowan@hackworth.co" class=""><span class="bold_text">email</span></a>&nbsp;Mark for a free consultation on your website.​</p>
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<p>The post <a href="https://www.gohackworth.com/mobilegeddon-is-coming-is-your-website-ready/">April 21: Mobilegeddon Is Coming. Is Your Website Ready?</a> appeared first on <a href="https://www.gohackworth.com">Hackworth</a>.</p>
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